It’s rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that includes a lengthy list of side effects and a prompt to speak with a doctor. And while these familiar direct-to-consumer ads have been on TV since the 1980s, today’s drug marketing now extends farther than ever before, thanks to targeted social media, online pharmacies, and influencers paid for their endorsements.
This article was originally published on MedicalXpress.com
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