In today’s world, attention is increasingly focused on social media and its influencers, a shift reflected in the industry’s rapid growth and a global market projected to surpass $32 billion. The marketing teams of pharmaceutical companies regularly partner with influencers who are guaranteed to grab the attention of hundreds of thousands, sometimes even millions, to promote their medications—even prescription drugs. Researchers in a JAMA Network Open study warn that such advertisements might put public health at risk.
This article was originally published on MedicalXpress.com
