Why people won’t quit a weight loss drug, even when it makes them feel sick

Patients who use semaglutide for weight loss, like Ozempic, are more likely to continue the medication if they perceive it as effective, even when facing unpleasant side effects, according to Rutgers Health researchers. Their study, published in Journal of Medical Internet Research, found perceived effectiveness—reductions in weight, appetite or food cravings—was the strongest predictor of satisfaction and intention to continue treatment, regardless of side effects.

This article was originally published on MedicalXpress.com

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