How reward modulates attention in humans

Have you ever noticed how animals instinctively choose the ripest fruits in a tree? This behavior, of seeking out the most rewarding option, offers a fascinating glimpse into the workings of the brain. Animals not only focus their attention on the most rewarding target (the location of the ripest fruit), but they also make a rapid decision to act on that information. Interestingly, the behavioral and neural mechanisms underlying this process are relatively underexplored.

This article was originally published on MedicalXpress.com

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