Emotional radio ads may ease listeners’ qualms, boosting support for organ donation

Radio ads with an emotional appeal—featuring personal stories of either a happy organ transplant recipient or a sad patient languishing on the waiting list—increase non-donor listeners’ support for organ donation and may be effective at overcoming some of the qualms that deter them from joining the donor registry, a new study suggests.

This article was originally published on MedicalXpress.com

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